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Balaguru Ravi
Balaguru Ravi

Senior Frontend Engineer · React · Next.js

Balaguru Ravi

Kumbakonam, India

React and Next.js for storefronts, CMS migrations, and the wiring in between.

Senior frontend engineer with 6.6+ years on React and Next.js. Most of my work is TypeScript storefronts, Amplience and AEM migrations, reusable components, and proofs of concept that help a client say yes.

Recent deliveryResumerbalaguru013@gmail.com
Experience
6.6+ yearsReact and Next.js for enterprise storefronts and analytics platforms.
Migrations
CMS → Next.jsAmplience and AEM surfaces moved onto modular React storefronts.
Stack
React · Next.jsTypeScript, App Router, Redux, Context API, and Core Web Vitals.

Recent delivery

All work

  1. 01

    Developer ToolsBuilding

    Test Auditor

    NPM CLI that orchestrates Jest test-quality audits, structured reports, and project-scoped report upload.

  3. 03

    Composable CommerceCase Study

    Performance Apparel CMS

    Amplience content modeling, page workflows, and Next.js extensions for a high-traffic storefront.

How the architecture is decided

  1. 01

    Content modeling owns the page shape

    On Amplience and AEM programs, the storefront only stays scalable when content models, transformers, and React components stay aligned. Hero variants, grids, and media blocks are modeled once, rendered consistently, and previewed before they reach production.

  2. 02

    Catalog and content stay on separate planes

    A composable storefront is a composition, not a replacement monolith. The commerce API owns the catalog. Contentful, Amplience, or CoreMedia owns the document. Next.js owns the route. Listing and detail pages read both, and neither system is allowed to become the page builder.

  3. 03

    Migration work is measured in reusable pieces

    AEM-to-Next.js and Pages-to-App-Router programs succeed when components, design tokens, and data-fetching conventions transfer. Codemods, TypeScript refactors, and shared UI reduce the chance that every page is a one-off rewrite.

Experience

Full resume

  1. March 2022 – Present

    Senior Frontend Engineer

    Litmus7 Systems Consulting Pvt Ltd

    Lead React and Next.js delivery on enterprise storefronts, plus developer tooling for automated Jest auditing and App Router migrations.

  2. January 2020 – March 2022

    Frontend Engineer

    Innive Business Solutions Pvt Ltd

    React Developer for K12 360 dashboards: React.js, Redux, Context API, REST APIs, and district export pipelines.

Skills

  • Languages

    • TypeScript
    • JavaScript (ES6+)
    • HTML5
    • CSS3

  • Frontend

    • React
    • Next.js
    • Next.js App Router
    • Redux

  • UI

    • Tailwind CSS
    • Material UI
    • Chakra UI
    • Styled Components

  • CMS and commerce

    • Adobe Experience Manager (AEM)
    • Amplience
    • Contentful
    • CoreMedia

  • APIs and data

    • REST
    • GraphQL
    • Node.js
    • NestJS

  • Testing and delivery

    • Jest
    • Storybook
    • Core Web Vitals
    • Webpack
  • Full skills